- UCM001: Licensing, Trademarks, and Logos
- UCM002: Web Governance Policy
- UCM003: News Media Policy
- UCM004: Filming and Photography
- UCM005: Social Media Guidelines
- UCM006: Mass Email and Distribution Policy
- UCM007: Sustainability and Paperless Policy
- Photo, Video and Recording Release and Waiver Form
- Live Streaming and Hybrid Event Planning
Welcome to the UCM Hub!
The University Communications and Marketing (UCM) Hub — your go-to resource for branding, web services, marketing, and communications planning at PennWest.
Project Requests
Our creative services team is ready to collaborate on your design, photography, or
video project.
Submit a Project Request
Share a Story
Do you have a story to share—about achievements, programs, student success, or an
event? We’ll help shape and share your message through the proper channels to reach
your audience.
Submit Your Story Idea
Brand Center
Access brand resources, including logos, photos, Zoom backgrounds, social assets,
brand-ready PowerPoints, customizable templates, the AI-powered Brand Assistant in
Microsoft Copilot, and brand guidelines.
Access Brand Center
Web Services
Submit a request to update to a page on PennWest.edu, online.PennWest.edu, myPennWest,
or the employee directory. Our team also offers custom web solutions to support new
initiatives and marketing campaigns.
Submit Web Request
Virtual and Hybrid Event Support
Planning a virtual or hybrid event? Explore our guide to choosing the right format,
requesting a Zoom webinar, and reaching a wider audience through live streaming.
Virtual and Hybrid Event Guide
Social Media
Explore PennWest's social media directory, guidelines and best practices, and downloads—everything
you need to get started or optimize social media efforts on behalf of PennWest for
your division, department, or student organization.
Access Resources
What We Do
University Communications and Marketing (UCM) is a team of creative, collaborative storytellers and marketers dedicated to promoting the Power of PennWest, supporting strategic priorities in recruitment and advancement, and fostering collaborative storytelling across our four campuses.
Our team leverages data-driven strategies and innovative solutions to elevate PennWest’s reputation, support recruitment and advancement, and celebrate the accomplishments of our faculty, staff, students, and alums. We bring PennWest’s success to life through a collaborative approach, driving lasting impact and engagement.
UCM provides strategic communications, marketing, and branding to serve all four campuses. From design and media relations to social media strategy, photography, video production, and web services, we help ensure your message is impactful and reaches the right audience.
UCM Policies and Guidelines