Where Purpose Becomes Possibility

At PennWest, our brand is shaped by the values that define us: the resiliency to keep moving forward, the practicality to meet students where they are, the community that surrounds every learner with support, and the empowerment that turns ambition into action. These values are lived every day by the faculty and staff who guide, uplift, and inspire our students—often in the moments no one sees. Our identity reflects that work. It captures the strength of showing up, the compassion of listening, and the belief that education should be a pathway, not a barrier. This is a brand built from real stories and real impact—the kind that helps a student realize they can rewrite their future.

This brand unites our campuses around a shared purpose: to make opportunity accessible and to help every learner rise with confidence. It honors where we’ve come from and illuminates the future we’re building—one where support is unwavering, learning is flexible, and transformation is within reach. As you explore these guidelines, we hope you see your own commitment reflected in them. Because the PennWest brand isn’t just what we project to the world. It’s who we are together—and the promise we make every time we help a student take their next step.

Brand Platform

A brand platform defines the foundation of who we are and why we exist. It goes beyond products and services, to articulate your deeper purpose, impact, and meaning.

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Brand Voice

A brand’s persona and voice bring its identity to life. They translate who we are into how you sound—shaping the character, tone, and style that guides every interaction.

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Messaging

Messaging is how our brand speaks and connects with the world. It translates our purpose, values, and personality into words that resonate with different audience groups.

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Visual Identity

At PennWest, we’re excited to move forward together under one Visual Identity. This section is all about how we visually approach our projects as a team, share a common identity, and tell our story in a way that is consistent.

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Popular Resources

Logos

Find approved PennWest logos and the guidance you need to use them clearly, confidently, and consistently.

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Templates

Explore a library of easy-to-use, brand-ready templates—PowerPoints, Zoom backgrounds, and more—to help you communicate with clarity and consistency.

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Brand Assistant

Turn ideas into clear, brand-aligned messaging that moves PennWest forward.

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Looking for athletics branding?

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