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Draft emails, announcements, and updates
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Rewrite existing content to sound more PennWest
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Create web copy, blurbs, and short descriptions
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Tighten messaging for clarity and tone
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Turn rough notes into polished, ready-to-use text
Write in the PennWest brand voice—faster and with more confidence.
PennWest Brand Assistant is a guided ai writing tool using Microsoft Co-Pilot that helps faculty and staff create clear, consistent content aligned with our brand voice and the Within Reach campaign approach. Use it to draft, rewrite, and refine communication that feels unified across PennWest—without sounding overly promotional.
Launch the PennWest Brand Assistant
What it helps you do
Use PennWest Brand Assistant to:
What it is (and what it isn’t)
It is:
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A writing and editing assistant
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A brand voice guide
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A consistency tool you can use anytime
It is not:
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A policy or compliance authority
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A replacement for required approvals
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A tool for rankings, “best-of” claims, or competitive language
If your message requires official review or approval, use the assistant to draft content—then follow your normal process.
How to use it
Step 1: Tell it what you’re creating
Start with the format and audience:
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“Write an email to students about…”
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“Rewrite this webpage paragraph for prospective students…”
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“Create a short announcement for faculty and staff…”
Step 2: Give it the details that matter
Include any key information you want reflected:
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Who the audience is
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The purpose of the message
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Dates, deadlines, locations, links
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Any required wording or constraints
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The tone you want (brief, formal, friendly, etc.)
Step 3: Review and refine
You’re in control. Before sending or publishing:
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Confirm facts, dates, and links
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Adjust to fit your department’s needs
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Shorten or expand if needed
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Run a second prompt like: “Make this shorter,” or “Make this more direct.”
Copy-and-paste prompts you can use
Rewrite
“Rewrite the text below in the PennWest brand voice, keeping the same meaning and length: [paste text]”
“Make this clearer and more direct for a general audience: [paste text]”
“Draft an email to faculty and staff about [topic]. Keep it calm, clear, and action-focused. Include these details: [list]”
Web
“Write a short paragraph for a PennWest web page about [topic]. Keep it grounded and supportive, not overly promotional.”
Social
“Write three social captions for [platform] about [topic]. Keep them concise, confident, and on-brand.”
Tips for best results
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Be specific. The more context you provide, the better the output.
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Paste your draft. If you already have text, ask it to rewrite rather than start from scratch.
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Ask for options. “Give me 3 versions” is often the fastest path to a great final.
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Keep it credible. Avoid superlatives and “best” claims—focus on clarity, access, outcomes, and support.
Examples
Before
“PennWest offers degrees in a variety of formats for students.”
After (PennWest tone)
“PennWest offers flexible degree options—on campus and online—so students can choose a path that fits their goals, their schedule, and their next step forward.”