Persona Messaging Guide
The Persona Messaging Guide helps you choose the right voice before you choose the right words. By starting with who you’re communicating with, this guide walks you through the most effective brand voice, message, and proof points for that audience.
Craft on-brand messaging for PennWest in 3 steps: 1. Choose an Audience → 2. Identify the Journey Stage → 3. Get your Messaging.
Audience Title
Bio goes here...
Core Challenges
Question goes here?
Category
Value
Usage Tip: Use this quote as a headline, or as the main theme to create your content around.
Why it works
Reasoning...