Persona Messaging Guide
The Persona Messaging Guide helps you choose the right voice before you choose the right words. By starting with who you’re communicating with, this guide walks you through the most effective brand voice, message, and proof points for that audience—so your writing feels clear, consistent, and unmistakably PennWest. Whether you’re shaping a headline, drafting a webpage, or writing an email, this tool is designed to remove guesswork and help you communicate with purpose.
Craft on-brand messaging for PennWest in 3 steps: 1. Choose an Audience → 2. Identify the Journey Stage → 3. Get your Messaging.
When you know what your message will be, visit the Brand Writing Assistant.
Type
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Core Challenges
Why it works
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Supporting Evidence
Testimonials
Outcomes
Proof Points
Examples