PennWest Photography Style
Our photography style is bright, natural, and authentic—capturing real moments that reflect the true PennWest experience. This library provides a curated collection of images that showcase our campuses, our people, and the everyday energy of our community. When cropping or framing images, focus on maintaining this natural feel: prioritize clean compositions, keep subjects centered or slightly offset for balance, and avoid overly tight crops that lose context. Use framing that highlights genuine interaction and environment, allowing space for movement and expression. Use these photos to bring warmth, clarity, and credibility to your storytelling. To see the full PennWest Photography Library, see the link here. If you need to source stock, try to source imagery that is similar and fits this style.
Photography Treatment
For our brand photography, our goal is to capture the essence of our audience using the PennWest Lens, described below. When sourcing images, ensure they align with the examples—bright, natural, and reflective of the PennWest experience. Always consider our audience when choosing photos. PennWest Lens We edit photos for a soft, warm, authentic, and approachable look. The custom PennWest Lens adds bright brand blues, yellows, and reds for a cohesive, vibrant feel. Before applying the lens, adjust basic colors as needed to avoid over-editing.
