PennWest Brand Device

The PennWest brand device is derived from the forward-leaning form within our logo’s “W”. This shape represents momentum, progress, and each student’s transformational journey. Its angled shape brings direction and energy to layouts, echoing growth and forward movement. Designed for flexibility, the device can scale, shift, or repeat while maintaining its distinctive lean. Used as a solid, outline, or image frame, it evolves to reflect both the individual expression and the shared direction of the PennWest community. Usage Guidance The device should always lean forward and keep its recognizable silhouette. It may scale or extend, but avoid distortions or rotations. Use it to guide the eye, add motion, or frame key content, aligning it to the grid for a clean, intentional look.

Brand Device Dont's

Our brand device is a meaningful symbol of the PennWest student journey. To ensure it consistently communicates movement, progress, and flexibility, it’s important that we use it with care. The following guidelines outline common misuses to avoid so the device always remains clear, intentional, and true to its purpose.