- Stroke colors for brand devices (such as replacing light blue with gold or red)
- A way to highlight key information or add subtle visual interest
- Draw attention to important elements (such as calls to action)
- Light Blue Only: as an overlay using brand devices on images
PennWest Color Palette
Our color palette is key in keeping the PennWest brand cohesive and recognizable.PennWest
Blue, Light Blue and Deep
Blue should appear most prominently across our materials.
Secondary colors should be used as:
PennWest Blue
R0 G61 B119 C100 M65 Y0 K40 HEX #003D77
PennWest Deep Blue
R0 G31 B60 C100 M85 Y45 K55 HEX #001F3C
PennWest Light Blue
R116 G210 B232 C55 M0 Y10 K0 HEX #74D2E8
PennWest Gold
R241 G196 B24 C6 M21 Y100 K0 HEX #F1C418
PennWest Red
R208 G46 B45 C16 M97 Y97 K0 HEX #D02E2D
Charcoal
R19 G29 B32 C85 M65 Y60 K80 HEX #131D20
Gray
R237 G237 B237 C10 M5 Y5 K0 HEX #EDEDED
White
R255 G255 B255 C0 M0 Y0 K0 HEX #FFFFFF
Color Usage
Here are our primary color combinations. These have been selected based on our primary
palette and have a contrast
ratio that meets the Web Content Accessibility Guidelines’ (WCAG) AA requirements.
Please adhere to the following considerations when using these colors combinations:
- When combining our colors in a piece of communication, always prioritize legibility
- Avoid using grey as a text color
- We’ve outlined the contrast ratios for graphics and callouts as well as normal and large text as approved
- PennWest red has more rules around it for text, please check accessibility before using
Alt Headline or Background Color: Within each box, we’ve noted if there are approved alternate background and/or headline colors available for use.
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