Download ready-to-use, brand-approved templates—designed in PowerPoint—to quickly create polished PennWest presentations, flyers, signs, and more.
Visual Identity
PennWest Visual Identity
Our visual identity is how the PennWest story shows up in the world. It’s the expression of who we are, what we believe, and where we’re going—made visible through color, typography, imagery, and design. Every element is intentional, working together to create a look that feels confident, modern, and unmistakably PennWest. This system helps us move forward as one university, ensuring our work feels connected, recognizable, and aligned no matter the audience or platform.
Rooted in our purpose—to connect students with purposeful education that puts their ambitions within reach—our visual identity balances unity and flexibility. It allows us to honor the legacy and individuality of our campuses while presenting a cohesive brand that reflects momentum, access, and possibility. When used consistently, these visual elements do more than look good—they reinforce trust, clarity, and the shared direction that brings PennWest together.
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Logos
Download LogosOur logo system provides a flexible yet consistent set of marks that ensure PennWest is instantly recognizable across all platforms, audiences, and applications.
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Color System
View ColorsOur color system anchors the brand in confidence and clarity, using bold primary colors and intentional accents to create contrast, hierarchy, and visual impact.
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Device
Use Brand DeviceInspired by the forward-leaning form of the PennWest “W,” our brand device symbolizes momentum, progress, and the transformational journey of our students.
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Photography
See Photography StylesOur photography captures real moments and real people, reflecting the energy, authenticity, and sense of community that define the PennWest experience.
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Typography
View TypographyOur typography system creates structure and hierarchy through modern, approachable typefaces that balance warmth, readability, and confidence.
PennWest in Action
Real examples of the brand applied across campus.
