Manage university news, media relations, and strategic communications to elevate PennWest’s presence, working with leaders to develop strategies that drive engagement and amplify our institutional voice.
Communications and Marketing Hub
Welcome to the University Communications and Marketing (UCM) Hub — your go-to resource
for branding, web services, marketing, and communications planning at PennWest.
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Project Request
Our creative services team is ready to collaborate on your design, photography, or video project. Review our project lead times.Submit a Project Request -
Share a Story
Do you have a story to share—about achievements, programs, student success, or an event? We’ll help shape and share your message through the proper channels to reach your audience.Submit Your Story Idea -
Brand Center
Explore tools, style guidelines, and digital assets to craft consistent PennWest communications. The Brand Center helps you share the PennWest story. With our brand refresh, more features are coming summer 2025!Access Brand Center -
Social Media
Explore PennWest's social media directory, guidelines and best practices, and downloads—everything you need to get started or optimize social media efforts on behalf of PennWest for your division, department, or student organization.Access Resources -
Print Services
Print Services provides in-house printing for posters, brochures, booklets, business cards, envelopes, and stickers. We deliver high-quality materials to support your projects, events, and everyday printing needs.Contact Print Services -
Web Services
Submit a request to update to a page on PennWest.edu, online.PennWest.edu, myPennWest, or the employee directory. Our team also offers custom web solutions to support new initiatives and marketing campaigns.Submit Web Request
What We Do
University Communications and Marketing (UCM) is a team of creative, collaborative storytellers and marketers dedicated to promoting the Power of PennWest, supporting strategic priorities in recruitment and advancement, and fostering collaborative storytelling across our four campuses.
Our team leverages data-driven strategies and innovative solutions to elevate PennWest’s reputation, support recruitment and advancement, and celebrate the accomplishments of our faculty, staff, students, and alums. We bring PennWest’s success to life through a collaborative approach, driving lasting impact and engagement.
UCM provides strategic communications, marketing, and branding to serve all four campuses. From design and media relations to social media strategy, photography, video production, and web services, we help ensure your message is impactful and reaches the right audience.
Recognizes the achievements of our faculty, staff, students, and alums through print, digital media, and social channels to amplify the success of PennWest. Serves as editor of the university magazine. Manage the enterprise-level social channels and collaborate with stakeholders across each campus to help manage their area’s social media presence.
Delivers innovative design, photography, and video solutions that amplify enrollment, enhance student support, and drive advancement initiatives, helping PennWest stand out and engage key audiences. Manages all PennWest and Athletics logos and trademarks.
We follow a consistent creative process and production timeline to ensure high-quality results. To help with planning, project types and estimated delivery times are below. Please allow extra lead time during our busiest periods: February–May and September–December.
Large Projects (8-12 weeks)
Includes major publications, multi-piece campaigns, custom photo shoots, and complex initiatives requiring detailed planning. Most event-related requests also fall into this category due to the time needed to plan, design and produce promotional materials several weeks ahead of the event date.
Standard Projects (4-6 weeks)
Covers new designs for small to medium-sized pieces like flyers, brochures, postcards, etc., and includes moderate updates to existing larger publications. Identity/logo development and infographics fall under standard projects.
Moderate Alterations/Small Projects (2-4 weeks)
For minor updates to existing printed or digital materials, moderate changes to invitations, brochures, flyers, postcards, or website content.
Re-orders/Reprints (1-2 weeks)
Minor updates to existing projects for accuracy, such as reprints or reorders. Includes requests for existing imagery, graphics and logos.
Academic Program Promotion
If you are requesting materials to promote a specific academic program, please consult with your dean before submitting a request.
To get started, complete and submit a Project Request Form, and our project manager will be in touch.
Our photography services help bring PennWest's story to life and support public relations, marketing initiatives, and advancement.
Services
The University Communications and Marketing photographer captures images of the following:
- Faculty research and student projects that showcase scholarly activities
- Newsworthy events
- Activities that produce images promoting PennWest across:
- Admissions materials
- University websites
- Social media channels
- News stories
Image Library
UCM maintains a library of photographs for use by faculty, staff, and student organizations. To request access, contact Zach Frailey at frailey@pennwest.edu.
Availability
Scheduling priority is given to UCM, the President’s Office, and Alumni Association. When availability permits, the university photographer may also cover additional departmental events.
Photography sessions are generally limited to 1 hour. Exceptions may be granted on a case-by-case basis. If your event requires coverage beyond this timeframe, you may hire a photographer from the university’s approved vendor list. To request the list, please email communications@pennwest.edu. Your department’s budget is required to cover any additional costs.
Photography that does not meet a marketing and/or news need for UCM, including events occurring after normal business hours and on the weekend, may not be able to be scheduled.
Photography Release
A model release and waiver form is required for identifiable subjects in photo shoots.
Headshots
Based on availability, our photographer is available to capture headshots for faculty and staff. Pre-determined indoor and outdoor locations may be used as portrait backdrops. Images will be sent to the faculty/staff members within 10 days.
Requesting Photography
All requests must be received within a minimum of 10 business days prior to shoot date. Due to availability, it may not be possible for all requests to be fulfilled.
Offers comprehensive support for managing and editing content on the PennWest.edu website, online.PennWest.edu, myPennWest, and employee directory. Provides custom web solutions for new initiatives and marketing campaigns.
Print Services delivers high-quality, in-house printing solutions, including posters, brochures, booklets, business cards, envelopes, stickers, and more - designed to meet your department's needs.
Leads innovative, data-driven marketing strategies to elevate brand awareness and support enrollment growth and advancement initiatives—drives digital initiatives and aligns marketing efforts with institutional goals for measurable success.
UCM Leadership Team
Our team combines decades of experience in higher education, corporate sectors, information technology, print media, and publishing. We leverage this expertise to prioritize institutional branding, recruitment, and advancement efforts. We collaborate with campus partners to achieve comprehensive, strategic outcomes that align with the university's marketing goals.
Kelly Repinski
Vice President of Communications and Marketing
Jeff Bender
Executive Director of University Marketing
Bill Berger
Executive Director of Creative Strategy and Branding
Kristin Brockett
Executive Director of University Storytelling and Magazine Editor
Chris Loveland
Executive Director of Web Services and Digital Experience
Wendy Mackall
Executive Director of Executive Communications and Public Relations
UCM Team