Nomenclature is a set of words and terms that defines PennWest University in written and oral communications. By using proper and consistent nomenclature, we continue to build recognition of the university’s name and brand.

PennWest University

While the official name of our accredited institution is “Pennsylvania Western University,” “PennWest University” should be used in marketing materials and everyday communications. When written, “PennWest University” should have no space between “Penn” and “West,” even when text is in all caps as dictated by a publication design (“PENNWEST”). The use of “Pennsylvania Western University” should be reserved for formal academic materials and events such as Commencement ceremonies.

California

“California” and “Cal” are acceptable alternate names for “PennWest California” in marketing materials only when “PennWest California” is first established in the same publication in text and/or display of the PennWest California lockup or wordmark. “PennWest California” is the preferred name in official (non-marketing) university correspondence.

Clarion

“Clarion” is an acceptable alternate name for “PennWest Clarion” in marketing materials only when “PennWest Clarion” is first established in the same publication in text and/or display of the PennWest Clarion lockup or wordmark.“PennWest Clarion” is the preferred name in official (non-marketing) university correspondence.

Edinboro

“Edinboro,” “Boro,” and “The Boro” are acceptable alternate names for “PennWest Edinboro” in marketing materials only when “PennWest Edinboro” is first established in the same publication in text and/or display of the PennWest Edinboro lockup or wordmark. Correct usage includes a capital “T” and “B” and should not include an apostrophe before “Boro.” “PennWest Edinboro” is the preferred name in official (non-marketing) university correspondence.

Pennsylvania’s State System of Higher Education

Use the full name, “Pennsylvania’s State System of Higher Education,” in the first reference in text in any print or digital publication. In subsequent in-text references, “State System” may be used. Do not use the abbreviation “PASSHE,” except when approved by the Department of Marketing and Communications.

Retired Nomenclature

The following names and terms should no longer be used in marketing or communications as of July 1, 2022.

Anti-Discrimination Statement

The following statement in long or short form should appear on all PennWest print and digital publications whenever possible. The statement may be omitted when the available space does not allow for this additional text.

Long form:

Pennsylvania Western University (PennWest California, PennWest Clarion, PennWest Edinboro, PennWest Global Online) is an academic community dedicated to the ideals of justice, fairness, and equal opportunity for all. In compliance with federal and Pennsylvania laws, the University is committed to providing equal educational and employment opportunities for all persons without regard to race, color, sex, religion, national origin, age, disability, sexual orientation, or status as a veteran or disabled veteran. The University will not tolerate any type of discrimination, harassment, or violence. For more information, visit [insert URL of current, correct page on the PennWest.edu website].

Short form:

Pennsylvania Western University (PennWest California, PennWest Clarion, PennWest Edinboro, PennWest Global Online) is an inclusive and equal opportunity academic community and does not condone any form of unlawful discrimination. For more information, visit [insert URL of current, correct page on the PennWest.edu website].