PennWest Colors
Colors create a mood and set a tone, therefore consistent use of color is vital to a successful brand identity.
All 4-color process printing should use the CMYK values listed, not the values achieved from converting PMS colors to process. PMS colors should be used only for spot color applications.
| PennWest Blue Pantone: PMS 2945 C CMYK: 100 | 65 | 0 | 40 RGB: 0 | 61 | 119 Hex: #003d77 |
PennWest Red Pantone: PMS 1795 C CMYK: 16 | 97 | 97 | 0 RGB: 208 | 46 | 45 Hex: #d02e2d |
PennWest Gold Pantone: PMS 7406 C CMYK: 6 | 21 | 100 | 0 RGB: 241 | 196 | 24 Hex: #f1c418 |
Campus Colors
In addition to PennWest Blue, campus and Global Online marks include a unique secondary color.
| California Red Pantone: PMS 485 C CMYK: 0 | 95 | 100 | 0 RGB: 218 | 41 | 28 Hex: #fa291c |
Clarion Gold Pantone: PMS 118 C CMYK: 0 | 25 | 80 | 40 RGB: 167 | 130 | 49 Hex: #a78231 |
Edinboro Red Pantone: PMS 7621 C CMYK: 0 | 100 | 100 | 25 RGB: 187 | 19 | 26 Hex: #bb131a |
Global Online Gold Pantone: PMS 117 C CMYK: 22 | 38 | 100 | 0 RGB: 205 | 157 | 45 Hex: #cd9d2d |
Embroidery Colors
Embroidery vendors using the Madeira® thread color system should follow the selected colors below for PennWest apparel. Vendors using a different thread system may use colors that are the closest match with approval from the PennWest Department of Marketing and Communications.
