Lauren Bryant, a communication major at PennWest California, is spending her summer in the heart of the media world – New York City, where she’s interning for FOX Corporation.

Hailing from Koppel, Pennsylvania, Bryant is contributing to FOX Weather, a national network, by creating social media content, developing segments, and learning the inner workings of the broadcast industry.

“I worked alongside OCMs and reporters where I learned the inside of the weather network industry,” she said. “During this internship, I was able to learn how to create a brand for a company and to see the engagement through the socials. For my future career, I will be able to utilize my understanding of social media and create a brand identity for when I enter a station.”

The hands-on nature of her internship allowed Bryant to apply lessons from the classroom in real-world scenarios.

“In class I was taught how to switch my demeanor and have a more understanding [tone] when talking about news that isn’t a positive segment,” she said.

Bryant says the experience has strengthened her skills in brand development and social engagement – critical tools she plans to carry into a future in weather broadcasting.

She’s already exploring a second internship at FOX Weather and will job shadow with National Weather Service employees this fall. The forecast for her future looks bright.