Barbara A. Manko, DSc

Dr. Barbara A. Manko is an Assistant Professor in the Department of Computing and Engineering Technology at PennWest University. A dedicated educator and researcher with more than 23 years of higher education experience, Dr. Manko teaches Machine Learning, Data Analytics, Computer Information Systems (CIS), and Computer Science at the undergraduate and graduate levels.

Dr. Manko’s academic focus is on Business Management, Information Systems, and Digital Technology. Her core research topics include leveraging artificial intelligence Machine Learning, (AI) for business productivity, big data and predictive marketing analytics, digital technologies, and cybersecurity solutions. Highly active in translating theoretical data into real-world business value, she regularly publishes case studies on flexible software systems, user-friendly web design, remote work frameworks, and data privacy. Select case studies are available for classroom use in her textbook Digital Marketing and Analytics: 13 Corporate Case Studies.

She earned her Doctor of Science (D.Sc.) in Information Systems and Communications from Robert Morris University after completing an MBA in International Business from Point Park University. In addition to her classroom instruction, she actively mentors the next generation of tech innovators, leading collaborative student-faculty research aimed at solving operational pain points for small businesses through modern automated tools.

Education

Publications

Manko, B. A., Kovalchick, L., & Menon, P. (2026). Futuristic fashion: How AI technology is shaping the garment industry. https://wjaets.com/content/futuristic-fashion-how-ai-technology-shaping-garment-industry

Manko, B. A. (2025). AI technology and smart sensors: How wearable health devices are redefining diabetes management. Journal of Information Technology Teaching Cases, 0(0). https://doi.org/10.1177/20438869251394035

Manko, B. A. (2025). Advanced analytics in marketing: Assessing the role of SAS. Journal of Information Technology Teaching Cases, 0(0). https://doi.org/10.1177/20438869251378755

Manko, B. A., & Kovalchick, L. (2026). Artificial intelligence in online shopping the role and impact of AI-powered webshops in modern E-commerce. Journal of Information Technology Teaching Cases, 0(0). https://doi.org/10.1177/20438869261432220

Manko, B.A Comparative Study of Machine Learning Algorithms in Self-driving Cars Journal of Information Technology Teaching Cases, TTC-26-0209.R1

Manko, B. (2023). Elevating the customer shopping experience Through digital technologies: How Wegmans Food Markets became a destination. Journal of Information Technology Teaching Cases, 13(2), 222-229. https://doi.org/10.1177/20438869221134302

Manko, B. A. (2023). The evolution of fashion: How digital technology makes a basic graphic T-Shirt a marketing staple. Journal of Information Technology Teaching Cases, 20438869231151971.

Manko, B. A. (2023). Video advertising: Using YouTube analytics for the target audience. Journal of Information Technology Teaching Cases, 13(1), 77-81. https://doi.org/10.1177/20438869221087448

Manko, B.A. Textbook Digital Marketing and Analytics: 13 Corporate Case Studies.

Manko, B. A. (2022). The adaptability of Monday.com’s app-based software: Discover the company building a flexible business model that adapts to individual company needs. Journal of Information Technology Teaching Cases, 12(2), 156-162. https://doi.org/10.1177/20438869211028855

Manko, B. A. (2022). Analyzing an Unconventional Success Story Chick-fil-A Fast Food Restaurants in the USA. Management, 26(1), 118-143.

Manko, A. (2022). Data Analytics in Real Estate: How Zillow.com uses social media information, International Journal of Teaching and Education, European Research Center, vol. 10(1), pages 27-33, April. https://ideas.repec.org/a/aop/jijote/v10y2022i1p27-33.html

Manko, B. A. (2022). Erie Insurance: Monitoring technology in the car insurance market and the issue of data privacy. Journal of Information Technology Teaching Cases, 13(2), 193-198. https://doi.org/10.1177/20438869221117571

Manko, B. & Jose, S. (2022). Gender Based Shopping and Consumer Purchasing: “Sale Ends Toay.” European Journal of Management and Marketing Studies, 7(4). doi: http://dx.doi.org/10.46827/ejmms.v7i4.1299

Manko, B. A. (2022). How digital marketing can use a smart phone app to improve any business’s bottom line. Journal of Information Technology Teaching Cases, 12(2), 244-249. https://doi.org/10.1177/20438869221075638

Manko, B. A. & Raparla, C. M. (2022). Significance of Analytics. European Journal of Management and Marketing Studies, 7(2).

Manko, B. A. (2021). Big data: The effect of analytics on marketing and business. Journal of Information Technology Teaching Cases, 12(2), 223-229. https://doi.org/10.1177/20438869211057284

Manko, B. A. (March 2021). Consideration in the use of Work-From-Home (WFH) for Post-Pandemic Planning and Management. Journal of Management (Sciendo), doi: 10.2478/manment-2019-0062

Manko, B. A., & Rosinski, J. (2021). A Cross-Sector International Study of Remote Work and its Management in the Pandemic. International Journal of Business and Management, IX(1), 63–77. https://doi.org/10.20472/bm.2021.9.1.004

Manko, B. A. (2021). Monday.com’s App-Based Software: A Flexible Business Model that Adapts to Individual Company Needs. Journal of Information Technology Teaching Cases, 10.1177/20438869211028855

Przęczek, C., Rosiński, J., & Manko, B. A. (2021). Research Review in Organizational Justice. Journal for Perspectives of Economic Political and Social Integration, 26(1-2), 49–68. https://ojs.tnkul.pl/index.php/jpepsi/article/view/15684.

Manko, B. A., & Przęczek, C. (2021). Risk Management: Modeling the Human Resources Response to the Covid-19 Shutdown. International Journal of Business & Management, 9(2), 19-35.

Manko, B. A., & Rosinski, (2021) J. Success Factors in Managing Remote Work: A Global Perspective. Organization & Management, 41. http://oamquarterly.polsl.pl/wp-content/uploads/2021/05/KN-53_fixed.pdf#page=41

Manko, B. A. (2021). Teaching user-friendly web design: A case study on Zillow.com in the real estate industry. Journal of Information Technology Teaching Cases, 12(1), 35-42. https://doi.org/10.1177/20438869211002201

Manko, B. A. (2020). Balancing Productivity with the Morale of the Virtual Employee: A Case Study for Optimizing an Integrated Technology Plan. European Journal of Human Resource Management Studies, 4(4). doi: http://dx.doi.org/10.46827/ejhrms.v4i4.953

Manko, B. A. (2020). A Comprehensive Review on the Effectiveness of Remote Interviews and Hiring for Nonprofit Organizations. European Journal of Human Resource Management Studies, 4(4). https://dx.doi.org/10.46827/ejhrms.v4i4.926

Manko, B. A., Rosiński, J., & Johns, T. R. (2020). Improving Management and Practice in the Au Pair Industry: A Systems Overview, from a Central Europe-U.S. Perspective. International Journal of Contemporary Management, 19(2). https://dx.doi.org/10.4467/24498939IJCM.20.007.12672

Manko, B. A. (2020). Online Preparation for the Remote Global Workforce. Journal of Business Theory and Practice, 8(1). https://doi.org/10.22158/jbtp.v8n1p1

Manko, B. A. (2010). Comparing traditional and technological methods for studying English as a second language (ESL) (pp. 1-119). Robert Morris University.

Manko, B. A. (July 2008). Linking to Users. Pittsburgh TEQ, 15(1), 25.